http://backtalkmedia.com/blog Official Blog of BackTalk Media Fri, 26 Dec 2008 03:47:34 +0000 http://backend.userland.com/rss092 en Over at his personal blog, occasional Techdirt contributor Tom Lee weighs in on an interesting discussion going on around the blogosphere about who, if anyone, is to blame for the precipitous decline of the newspaper business. My sympathies are with the pessimists: in principle, there are a lot of things ... http://backtalkmedia.com/blog/the-death-of-online-advertising-is-greatly-exaggerated-by-techdirt/ Advertising networks will begin sharing ad revenue with publishers in 2009. Attributor, which published a study on the ad-serving market this week, will soon offer a service that lets customers monetize content. Rich Pearson, VP of marketing at Attributor, said the Redwood City, Calif. company will rely on technology to automate ... http://backtalkmedia.com/blog/ad-revenue-sharing-model-for-publishers-emerges-in-2009-by-online-media-daily/ Yesterday I, Catherine P. Taylor posted about how the record companies (and, actually media companies in general) have no choice but to play ball with YouTube, in light of Warner Music’s decision to pull its content off the site. Today, I’d like to talk about why it may be in ... http://backtalkmedia.com/blog/the-ties-that-bind-google-youtube-and-media-companies-bnet-media/ At best, next year represents uncertainty for most advertising and agencies. Social-centric media shops, however, continue to wax optimistic over their prospects for growth. Take Los Angeles-based Fanscape, a digital-engagement marketing agency that works with clients to better understand and influence niche audiences online. "The jury's still out, but I believe that ... http://backtalkmedia.com/blog/fanscape-projects-15-revenue-increase-in-09-by-online-mediapost-daily/ ClickZ not only clearly states their mission, "to help interactive marketers do their jobs better", but they accurately execute their mission all the time. The clickZ Network located at www.ClickZ.com claims to be the largest resource of Interactive marketing news, information, opinion, research and advice on the Internet and around ... http://backtalkmedia.com/blog/display-advertising-decreased-in-2008-will-2009-advertising-industry-be-even-worse/ Is it just me or is anyone else confused as to why 5min.com has recently been receiving overly positive coverage in the news. Apparently TVWeek is obsessed with 5min.com as they recently named them as one of 5 online video startups to watch in 2009 and then followed up that ... http://backtalkmedia.com/blog/will-5mincom-survive-or-will-youtube-eat-them/ Max Levchin is the software super stud that is the mastermind behind Slide, which is one of the most popular Web properties on the Internet and is the single largest publisher of social entertainment applications. With nearly 160 million monthly unique visitors spreading over 200 countries Worldwide and their products ... http://backtalkmedia.com/blog/slide-founder-ceo-and-chairman-max-levchin-is-an-entrepreneurial-genius/ Surprisingly enough Eyespot has been acquired by PixelFish, despite Eyespot's co-founder David Dudas announcing via a Twitter post on September 30, 2008 that they are shutting down. This may be considered a gutsy move by many since the online video editor space is rather crowded with such players as Cuts, Gotuit ... http://backtalkmedia.com/blog/eyespot-is-acquired-by-video-advertising-provider-pixelfish/