Over at his personal blog, occasional Techdirt contributor Tom Lee weighs in on an interesting discussion going on around the blogosphere about who, if anyone, is to blame for the precipitous decline of the newspaper business. My sympathies are with the pessimists: in principle, there are a lot of things newspapers could have done to [...]
Continue reading " The Death Of Online Advertising Is Greatly Exaggerated By Techdirt "
Advertising networks will begin sharing ad revenue with publishers in 2009. Attributor, which published a study on the ad-serving market this week, will soon offer a service that lets customers monetize content.
Rich Pearson, VP of marketing at Attributor, said the Redwood City, Calif. company will rely on technology to automate the process. “We are working [...]
Continue reading " Ad-Revenue Sharing Model For Publishers Emerges In 2009 By Online Media Daily "
At best, next year represents uncertainty for most advertising and agencies. Social-centric media shops, however, continue to wax optimistic over their prospects for growth.
Take Los Angeles-based Fanscape, a digital-engagement marketing agency that works with clients to better understand and influence niche audiences online.
“The jury’s still out, but I believe that revenue is going to grow [...]
Continue reading " Fanscape Projects 15% Revenue Increase In ‘09 By Online MediaPost Daily "
ClickZ not only clearly states their mission, “to help interactive marketers do their jobs better”, but they accurately execute their mission all the time. The clickZ Network located at www.ClickZ.com claims to be the largest resource of Interactive marketing news, information, opinion, research and advice on the Internet and around the world. They show an [...]
